Boutique Agency Specializing in Communications & Philanthropy
Sophie McCann, B.Sc., MBA
Founder / Owner
We are a small agency working with businesses of all sizes, as well as non-profit groups.
My career started in marketing more than 20 years ago. I spent the first 10 years as a brand manager launching products, developing marketing strategies, producing TV and print ads, and other marketing materials in various companies.
In 1999, while working for Pfizer, I launched Viagra in Canada. This was the turning point in my career. The launch of Viagra generated unprecedented media attention. My interest in corporate communications grew and I eventually joined Pfizer's Corporate Communications team where I was responsible for leading corporate and brand PR.
After 10 years filled with wonderful experiences and great learnings, I left Pfizer in 2008 to pursue my dream of starting my own business. SimpleXpression was born.
We are the headcount you cannot hire: We know how it works; times are tough, everyone is short-staffed. So, we like to think of ourselves as the extra set of hands you need to complete your tasks. No job is too small; we'll go through your to-do list in no time!
Our opinion, Your decision: We will offer advice, suggestions, proposals, but in the end, it is your choice and we will endorse your decision.
No Surprises: We will keep you informed on the status of your projects. We will ask you questions along the way to ensure that we are aligned on the deliverables, and we will always let you know where we stand.
Clear Invoicing: You will NEVER receive an invoice above the approved budget. All projects will start with a detailed proposal, including the full scope of the project.
Low Maintenance. Our goal is to support you and your projects by making your work life easier.